Gazette Notice No. 11226 of 2025

Items 2

1. Establishment 1

   Link

   Body

   THE TASKFORCE ON THE REPOSITIONING KENYA BRAND THROUGH TOURISM TO SUPPORT YOUTH EMPLOYMENT IN TRAVEL AND TOURISM IN KENYA (Taskforce), Ministry of Tourism and Wildlife (Financial and logistical support), National Treasury (Support for financial and logistical provision), State Department for Tourism (Technical assistance), Kenya Tourism Board (Technical assistance)

   Issuing authority

   Cabinet Secretary, Ministry of Tourism and Wildlife (The taskforce shall report to the Cabinet Secretary for Tourism and Wildlife.)

   Mandate

   oversee the strategic rebranding of Kenya's tourism sector, positioning the country as a world-class, inclusive, and youth-driven tourism destination in partnership with private sector, development partners , industry players, and relevant government agencies and actors

   Term

   twelve (12) months or such longer period as may, by notice in the Gazette be extended

   Report deadline

   within twelve (12) months from the date of this Gazette Notice

   Report requirement

   a report with actionable recommendations and an implementation roadmap to the appointing authority

   Terms of reference a

   Rebrand and reposition the Magical Kenya destination theme and brand.

   Terms of reference b

   Conduct a comprehensive assessment of Kenya’s current tourism brand identity, assets and global perception.

   Terms of reference c

   Benchmark international best practices on country tourism branding and country image repositioning.

   Terms of reference d

   Develop a National Tourism brand strategy that aligns with Kenya’s long-term development goals including Vision 2030, Bottom-Up Economic Transformation Agenda among others

   Terms of reference e

   Promote youth and women participation in tourism marketing, innovation, and entrepreneurship.

   Terms of reference f

   Engage stakeholders across the public and private sectors, counties and communities.

   Terms of reference g

   Integrate technology and digital media into Kenya’s rebranding strategy.

   Terms of reference h

   Identify priority markets, both traditional and new markets and tailored messaging.

   Terms of reference i

   Develop a monitoring framework for the national tourism brand.

   Terms of reference j

   Present actionable recommendations for institutionalizing, financing and roll out of the new brand.

   Powers

   Form sub-committees as necessary to support its functions. Co-opt any person(s) deemed necessary or expedient for the effective discharge of its mandate.

   Support

   The Ministry of Tourism and Wildlife, with support from the National Treasury and development partners, shall provide financial and logistical support. Technical assistance shall be provided by the State Department for Tourism, Kenya Tourism Board and affiliated State Agencies.

2. Appointment 2

   Link

   Body

   THE TASKFORCE ON THE REPOSITIONING KENYA BRAND THROUGH TOURISM TO SUPPORT YOUTH EMPLOYMENT IN TRAVEL AND TOURISM IN KENYA

   Appointing authority

   Cabinet Secretary, Ministry of Tourism and Wildlife

   Appointee

   Maryanne Musangi (Chairperson), Monali Shah (Vice-Chairperson), John Musau (Member), Isabelle Rostom (Member), Carolyne Kendi (Member), Zizwe Awour (Member), June Chepkemei (Member), Simaloi Dajom (Member), Nelly Wainaina (Member), Maurice Juma (Member), Timothy Birir (Member), Serah Katusia (Member), Rosalind Gichuru (Member), Fakii Liwali (Member), Mike Njogu (Member), Yvonne Ogwang (Member), John Waigi (Member), Yvonne Tharao (Member), Mohammed Hersi (Member), Stephen Kinyanjui (Member), Harrison Pemba Taga (Member), Grace Wangui Kamau (Joint Secretary), Fatuma Huka (Joint Secretary)

   Term

   twelve (12) months or such longer period as may, by notice in the Gazette be extended

Everyone named

Pages for private people, including the deceased and petitioners, are public, but we ask search engines not to list them.

Corrections 0

Corrected by

No corrigendum in the issues we hold.

Refers to

No other notices.

Cite

Permalink funua.com/notices/2025/11226/.

About this data

Source

Official PDF of Vol. CXXVII No. 173, from Kenya Law

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